Trigger Events

Capture demand as it happens

Clients typically seek wealth management services in response to specific financial or life events. Cashmere’s proprietary trigger event model monitors these events in real-time, maximizing the likelihood that a lead will be open to engaging.

Profile view of Jenny Wilson showing a trigger event labeled “Expected Private Equity Deal” along with deal details and a list of possible personal or financial triggers like promotion, inheritance, and M&A

A constant stream of intelligence, without the noise

Infrastructure monitors news, filings, press releases, databases, and the open web 24/7 — filtering signal from noise to detect events that matter. From executive moves to liquidity events, we surface the moments most relevant to wealth teams.

Diagram illustrating how CRM systems, public records, web crawlers, and third-party data contribute to daily updates for the Cashmere platform
Diagram illustrating how CRM systems, public records, web crawlers, and third-party data contribute to daily updates for the Cashmere platform

Turn life’s big moments into timely opportunities

Cashmere detects trigger events — like a company exit, inheritance, divorce, or home sale — and links them to the individuals in your ecosystem. You’ll know exactly who just became relevant for a wealth conversation, the moment it happens.

Explore the future of people intelligence for financial services

Unlock the power of artificial intelligence and data orchestration with Cashmere