News and Perspectives

Ideas, research, and announcements from the Cashmere team, along with media and updates as we build the future of customer intelligence.

Latest Perspectives

Hierarchy of Data

The “Finally Good” Threshold

A framework for turning fragmented records into reliable customer intelligence.

Entity Resolution

Seeing the Customers You Already Have

How internal entity resolution unlocks opportunities hiding inside fragmented data.

Entity Resolution

Finding the Right Person

How entity resolution transforms fragmented records into reliable sources of truth.

Derived Insights

Baking Expertise Into Models

How domain expertise becomes scalable intelligence through derived insight models.

Proprietary Insights

Turning the Generic into Unique

How proprietary data transforms generic enrichment into differentiated intelligence.